About Mihika
I’m a young professional with four years of cross-platform digital campaigns and strategy experience. I stepped away from this work to pursue a Master’s degree at Georgetown University. My research focused on the ways new media and technology impact how we learn and communicate our worldviews. Currently seeking opportunities at the intersection of authentic brand-building, meaningful social impact, and strategic communications in the DC area.
Resume
Digital storyteller and strategist driving creative campaigns from ideation to implementation. Proven track record of successful community management, brand-building, and cross-platform advertising.
Experience
Breakthrough (Global Human Rights Organization)
Junior Program Manager
June 2015 to July 2017
Led digital strategy for marketing, constituency building, and fundraising across social media platforms
Grew social media audience to over 80,000 users in the United States with 90% within the target demographic
Spearheaded content creation for social media and website
Managed implementation of cutting edge digital campaigns to address gender-based violence including campaign development, setting digital advertising budgets, approving multimedia content, as showcased on Facebook’s Social Good website
Co-created and assisted on campaigns featured in Refinery29, Al-Jazeera English, The Daily Mail, and CNN
Collaborated on the creation of the Webby Award-honored digital storytelling community, THE G WORD
Oversaw and pitched multi-tiered global storytelling partnerships to non-profits and corporate partners
Program & Communications Team Intern
May 2013 to June 2015Managed social media for the organization and the office of the president
Assisted with the creation and dissemination of interactive human rights campaigns
Communications responsibilities such as content creation, basic website maintenance, and press tracking
Provided logistical support for fundraising events and community trainings
Education
Georgetown University
M.A. Communication, Culture and Technology
May 2019
New York University
B.A. Politics, Dual Minors in Spanish and Philosophy
May 2015
Additional Experience
Media Intelligence Intern
Media Matters For America
Jan to May 2019
Student Consultant
Georgetown Honor Council
Sept 2017 to May 2019
Graduate Teaching Assistant
Georgetown University
Sept to Dec 2018
Research Assistant
Georgetown University
July to Sept 2018
Student Assistant
Georgetown University
Jan to Sep 2018
Peer Reviewer
gnovis Journal
Sept 2017 to May 2019
Technical Skills
ActionSprout
Adobe Creative Suite
Blue State Digital
Google AdWords
Facebook Ads
HootSuite
MailChimp
Microsoft Office
iMovie
QuickBase
Salesforce
SEO
SnapStream
SproutSocial
SPSS
Squarespace
Wordpress
Languages
English
Spanish (Advanced)
Hindi (Conversational)
Contact
